Your B2B Marketing Is Dead—AI Can’t Fix That
- Philippe Ruttens
 - Aug 24
 - 1 min read
 
Traditional B2B marketing no longer works... we already knew that. But AI isn’t enough either to accelerate pipeline growth and reduce your cost of acquisition (CAC). Why is that so?
Most marketing teams (well, what's still left of them with 50%+ cuts throughout 2025) misuse AI and still miss revenue targets. Let me go straight to the point with a practical, 10-step roadmap to align AI with strategy as a game changer for revenue growth in 2026.
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